Luxury Lifestyle Magazine For The Affluent
ART
Lamborghini Huracan EVO, A Fast and Exotic Art Canvas
Unveiled in Milan, “Minotauro”: dynamism, power, and emotions expressed by finger painting on the body of a Lamborghini Huracan EVO by artist Paolo Troilo.
◙ By Phil Foo
Lamborghinis are in their own way exotic works of art. When a person sees one on the road, he or she gets drawn to it. What one sees and how one interprets it is really up to one’s mind. That is exactly how art is. This brings us to La Bullona in Milan where the artwork known as “Minotauro” (Minotaur) was unveiled: myth, body of a man and bull, expressed in painting on the bodywork of a Huracan EVO.
The “Minotauro” is the expression of the dynamism, power, and innermost emotions that the artist, Paolo Troilo, experienced while driving the Huracan EVO. As if the car and the artist become one and a mix of emotions begin to flow through the veins of the artist. Through his hands and out his fingertips these emotions flow transferring onto the body of the car, the powerful features of a man’s body.
The Lamborghini Huracan EVO that has since become a canvas for art.
The artist, Paolo Troilo, and his work of art, “Minotauro.”
“It was inspiring to meet Paolo Troilo and his artistic expressiveness. In our company we are accustomed to art and the way it has always influenced our cars. However, when our product and the emotions it brings come together with the sensibilities of an artist like Troilo, something different and exceptionally unique like ‘Minotauro’ is created, and we are very proud of this.”
Christian Mastro, Marketing Director at Automobili Lamborghini
A minotaur is a fabulous creature in Greek mythology that has the muscular body of a man and the head of a bull. Paying homage to the Huracan EVO, “Minotauro” depicts a fusion between man and the bull symbol of Automobili Lamborghini. The concept of myth expressed in the indomitable, supernatural, and almost animalistic force exuded by the man’s figure painted on the sides of the car. The strength communicated by the forearms and the clenched fists on the front hood are reminiscent of a bull’s horns.
Art in motion, “Minotauro” on the move.
“Time. I am enamoured with the idea of slowness, and I have always championed it as a key to pleasure, culture, beauty and success. But there are some encounters that change you. Seeing the Lamborghini Huracan EVO and trying it out suggested to me that there are also things capable of releasing the same energy with acceleration, with speed, with momentum. I heard the sound of the wind picking up as the space narrowed and time distorted: I felt a flowing wind and used it to paint on the muse itself, the inspiration of these emotions: the Huracan, my Minotauro.”
Paolo Troilo, artist and creator of “Minotauro”
From November 4th to November 13th 2021, “Minotauro” together with Paolo Troilo’s other works will be on display at the Palazzo Serbelloni at Corso Venezia, 16 in Milan, as part of the “TROILO-MILANO SOLO ANDATA” (TROILO-MILAN ONE WAY) exhibition, curated by Luca Beatrice.
Clenched fists on the front hood; reminiscent of a bull’s horns.
The Lamborghini Huracan EVO “Minotauro” looking fierce and fearless.
About The Artist, Paolo Troilo
Paolo Troilo was born in Taranto on March 27, 1972, to Antonio and Lucia Troilo. His talent was evident at a young age of seven. As a young boy he expressed his artistic talent through his drawings. Paolo was lovingly nurtured by his mother who would leave sheets of paper and pencils lying around the house, and encouraged by his father, an anaesthetist, who soon began to commission him to produce illustrations of pathological anatomy to be shown at medical conferences.
The rear of the Lamborghini Huracan EVO “Minotauro.”
Paolo first studied at the European Institute of Design in Rome. He then went on to study Arts and Architecture at the University of Florence, but he never did finish any of these studies because he was eager to work in advertising. In 1997 he moved to Milan and started his illustrious career in this sector.
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The path to success started with the prestigious Saatchi & Saatchi, a large British multinational communications and advertising agency. This led to him being nominated Best Italian Creative Director in 2007 with the presentation of the Grand Prix of the Italian Art Directors Club.
The artist, Paolo Troilo and his work of art; the finger painted “Minotauro.”
It was probably back in April 2005 when he decided to switch from drawing to the noble art of painting, while still working in the advertising industry. Paolo started gathering together the materials he needed to make that leap, but he forgot to buy brushes. Without brushes he started to paint with his fingers and this technique, together with the powerful figurative results, make him unique.
A view from the top. What does “Minotauro” say to you?
He left advertising in 2009 to follow his passion for painting and was selected for the 54th Venice Biennale, an international contemporary art exhibition held in 2011. In 2013, with the help of patrons, he left all the art galleries that represented him to pursue his own path as an independent artist.
He now lives and works in Milan. His works have been exhibited in Singapore, San Francisco, Istanbul, Tel Aviv, Los Angeles, New York, Milan, Rome, Palermo, and Florence.
*Photos courtesy of Automobili Lamborghini S.p.A
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